Italy winemakers in the social networks 0
Posted on
January 23, 2011 by
The first Italian winemaker to start a blog in 2004, it was Crociani, she has gained many new clients, restaurant owners and professional buyers, after launching a Facebook page. She has also started to use Twitter just a few months ago.
According the responsible of the winery the advantage of social media is that you don’t have to pay (for making yourself known) but to invest your time.
In the case of the winery Crociani the contacts through social media have boosted online sales with the number of orders doubled to 50-60 a month, a considerable help for the small company which makes 60,000-70,000 bottles of wine a year.
